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Labels to problem Western counterparts Western luxurious brands target Chinese customers Outdoors the Louis Vuitton store on Hong Kong Canton Street, there is a queue forming as safety guards restrict the number of consumers, mostly from China, entering the packed store. A comparable scene is played out at Chanel further down the street. There no line outside a nearby Prada but a group michael kors replica of Chinese tourists consider their image outdoors the store. Chinese consumers love of replica michael kors Western luxury brand names is welldocumented and exhibits no signal of flagging. But there is a little but growing steady of businesses who are betting that Chinese luxurious items buyers will begin to look for out products that reflect their own tradition, rather than just the European heritage and exclusivity that have been so popular to date. Whilst industry specialists say it will be an uphill struggle for this kind of brands to consider on the prestige and marketing energy of wellestablished luxurious goods and fashion houses, some bigname companies are gearing up to meet the problem of changing appetites. cheap michael kors for men One example is Shang Xia (pronounced Shang Shia), a Chinese luxurious label backed by French leather goodsmaker Hermes. Other brand names consist of jewellers Qeelin and Chow Tai Fook, Taiwan fashion designer Shiatzy Chen, who has stores in Paris and China, and Shanghai Tang, started by Hong Kong entrepreneur David Tang and now owned by Swiss luxury goods team Richemont, which also owns Cartier and Chloe. And Louis Vuitton owner LVMH owns a Chinese distiller called Wenjun that has launched a highend line of the Chinese white spirit or baijiu that expenses between $one hundred (65) to $two hundred a bottle. Up and down Shang Xia, which means up and down in Chinese, opened its initial shop in Shanghai in September 2010 and Jiang Qiong Er, main government and creative director, says feedback is has been good so much, especially from Chinese clients. Shang Xia is betting that Chinese will want to rediscover luxury inspired by their personal heritage "The most touching factor is when Chinese people, after viewing the collection, say we are feeling proud once more to be Chinese she states whilst visiting Hong Kong to communicate at a Company of Design 7 days discussion board. Ms Jiang states she is planning to open up new stores in Beijing and Paris soon, but is coy about revealing how the brand name is carrying out monetarily and seems to be below little pressure from Hermes to flip a revenue. "The purpose of Shang Xia is not when replica michael kors watches it will make cash, but it is how we can develop a healthy Shang Xia brand name so it can reside for a one hundred or 200 many years," she says. Shang Xia goods range from jewelry to furnishings, cashmere and felt clothing to ceramics. Its bestselling line is a porcelain tea established with .2mm thick strips of bamboo woven
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